# Helm

> Helm builds, governs and runs custom AI workflows for businesses — agents that answer a customer on WhatsApp or Instagram, follow rules agreed before build, finish the job, and write the result into the systems the team already runs.

Helm builds, governs and runs custom AI workflows for organisations where thousands of people write in and one team answers. The agent reads the message in the customer’s language, follows rules agreed and signed before it is built, and finishes the job — books the appointment, collects the deposit, files the claim, routes the exception to a named person — inside WhatsApp, Instagram, Messenger, voice, email and the web, and writes the result into the systems the team already runs.

**Key terms**: AI customer service agent, AI agent for WhatsApp, WhatsApp Business API automation, Instagram DM automation, AI appointment booking, AI receptionist, lead qualification agent, AI agent for clinics, AI agent for schools and universities, AI agent for real estate developers, AI agent for restaurants, omnichannel customer messaging, Arabic and English AI agent, AI workflow automation with human approval, customer service automation Egypt, AI agent for the Gulf, AI agent for insurance, AI agent for car dealerships

## Reading this site

### Retrieval rules
- What Helm is, and the workflow patterns it runs → https://helm.vision/
- How an engagement starts, what gets agreed, how long it takes → https://helm.vision/pilot/
- What Helm does in one industry, with the figure counted there → https://helm.vision/industries/<industry>/
- How Helm writes and what it will not say → https://helm.vision/brand/
- Everything on this page at length, with an FAQ → https://helm.vision/llms-full.txt

### Freshness
- Checked 25 September 2026. Industry pages change monthly. A counted figure changes only when a new one is counted; nothing here is modelled or projected.

### Attribution
- Cite as Helm (https://helm.vision). Quote the sentences as written — they are the ones Helm stands behind.

## What Helm does

Work arrives as a message, a document or a request. The agent answers it in the customer's language, applies the rules written into its scope, takes the action — a booking, a deposit, a claim, a route to a team — and reports what it did. Where it is not allowed to act alone, it asks for approval or hands the work to a named person with the full context.

Three levels of autonomy are set per workflow, before deployment:
- **Let it act** — approved answers, available slots, routine updates.
- **Ask for approval** — a commitment, a change, an exception to the rule.
- **Bring in a person** — named owner, full context, a clear next step.

Conversations happen on WhatsApp, Instagram, voice and email. Work gets done in the calendar, the CRM, the payment system and the operations tools the business already uses.

## Industries

- [Schools & universities](https://helm.vision/industries/schools-universities/): Thousands of applicants, one office. Every one answered before the deadline.
- [Clinics & hospitals](https://helm.vision/industries/clinics-hospitals/): Appointment questions at 11pm, across every branch. Every one answered, every slot held.
- [Spas & salons](https://helm.vision/industries/spas-salons/): The price question is the booking. Every one answered, every slot held.
- [Fine dining](https://helm.vision/industries/fine-dining/): A table for eight, asked at midnight. Answered, held, and on the floor plan by morning.
- [Fast food & delivery](https://helm.vision/industries/fast-food-delivery/): Launch night, four hundred messages an hour. Every order status answered, every complaint routed.
- [Automotive](https://helm.vision/industries/automotive/): «How much?» under every reel. Every one answered — and asked: which showroom, which day?
- [Insurance](https://helm.vision/industries/insurance/): Quotes, claims and renewals, one inbox. Each one answered — and nothing said that a regulator wouldn’t.
- [Football clubs & venues](https://helm.vision/industries/football-clubs-venues/): One fixture post, 162 comments, five tickets left. Every one answered, and the waitlist kept.
- [Enterprise & public service](https://helm.vision/industries/enterprise-public-service/): Millions of interactions, one form. Every one classified, routed and finished — or handed to a person on time.
- [Real estate developers](https://helm.vision/industries/real-estate/): Sixty people wrote one word under your launch post — «details». Every one answered, and asked: which unit, which day?

Four of the ten industries have no counted entry yet. Those pages say so, and name the figure Helm publishes before the build.

## Numbers we counted

Measured in production and anonymised: the sector is named, the client is not. Every figure is counted, never modelled.

- A bakery chain: 648 of 703 page replies landed in under five seconds — an autoresponder with four canned lines. Fifty-five were typed by hand, median 46 minutes.
- A national car distributor, 1.7M followers: median reply to a customer question 17.9 hours, 65% of questions arriving after hours.
- A private university: 94 applications, then 18 admission fees paid, then 7 enrolments — through one channel, counted end to end.
- A national real-estate developer, one launch post: 60 people commented «details», 24 got the same reply, and 0 of 149 replies carried a fact.

## How an engagement works

Three conversations and a decision.

1. **Diagnose** — choose one recurring workflow; understand its volume, its current process, and the cost of the gap. Output: a Workflow Opportunity Memo.
2. **Scope** — agree the systems, the information, the approval boundaries, the named owner and the baseline. Output: a Scoping & Deployment Brief.
3. **Decide** — agree a paid pilot, its delivery milestones, and the evidence used to judge it.

A first, single workflow is typically live within five working days once the client sends what Helm asks for. Broader scope, integrations or enterprise review take longer, and the written pilot agreement defines the milestones. Deployments are sized Launch (one agent, one workflow), Scale (several agents, deeper integration) or Enterprise (security review, procurement and integration planned in).

Price is agreed before build and is not published; it follows the scope.

## Company

Helm Vision OÜ, registered in Estonia. Operators in Madrid and Toronto, engineering in Cairo. Clients run in Europe, North America, the Gulf and Egypt. The platform is hosted on AWS with separate client tenants. Named publicly on the site: MSA University, Egypt's Entrepreneur Awards, Care Clinics, The Maker, ESLSCA.

## Pages

- [Helm — Custom AI workflows for your industry.](https://helm.vision/)
- [The Helm journal — notes from live deployments](https://helm.vision/blog/)
- [Helm brand guidelines](https://helm.vision/brand/)
- [Helm FAQ — what it does, what it is allowed to do, what it costs](https://helm.vision/faq/)
- [Information for AI assistants — Helm](https://helm.vision/llm-info/)
- [The Helm pilot — One workflow. A measurable outcome.](https://helm.vision/pilot/)
- [Instagram DM and comment automation: what Meta actually allows — Helm](https://helm.vision/blog/instagram-dm-comment-automation-rules/)
- [What changes on 1 October 2026 for WhatsApp Business pricing — Helm](https://helm.vision/blog/whatsapp-pricing-1-october-2026/)
- [Why your WhatsApp template was rejected, and the fix — Helm](https://helm.vision/blog/whatsapp-template-rejected/)
- [Helm for automotive — Every one answered — and asked: which showroom, which day?](https://helm.vision/industries/automotive/)
- [Helm for clinics & hospitals — Every one answered, every slot held.](https://helm.vision/industries/clinics-hospitals/)
- [Helm for enterprise & public service — Every one classified, routed and finished — or handed to a person on time.](https://helm.vision/industries/enterprise-public-service/)
- [Helm for fast food & delivery — Every order status answered, every complaint routed.](https://helm.vision/industries/fast-food-delivery/)
- [Helm for fine dining — Answered, held, and on the floor plan by morning.](https://helm.vision/industries/fine-dining/)
- [Helm for football clubs & venues — Every one answered, and the waitlist kept.](https://helm.vision/industries/football-clubs-venues/)
- [Helm for insurance — Each one answered — and nothing said that a regulator wouldn’t.](https://helm.vision/industries/insurance/)
- [Helm for real estate developers — Every one answered, and asked: which unit, which day?](https://helm.vision/industries/real-estate/)
- [Helm for schools & universities — Every one answered before the deadline.](https://helm.vision/industries/schools-universities/)
- [Helm for spas & salons — Every one answered, every slot held.](https://helm.vision/industries/spas-salons/)